# Sallis Digital — Complete Information

> Sallis Digital is an AI-powered digital agency based in Melbourne, Australia. We use an AI assistant called Sally to build, manage, and optimise WordPress websites for small businesses. Sally works 24/7 via Telegram, handling everything from website builds to daily SEO management.

## About Sallis Digital
Sallis Digital was founded to make professional SEO and web design accessible to small businesses that can't afford traditional agency fees ($3,000-$10,000/month). Our AI assistant Sally combines the capabilities of a web developer, SEO specialist, and content writer — at a fraction of the cost.

## What Makes Sally Different
Unlike traditional SEO tools that only report problems, Sally actually fixes them. She has direct access to each client's WordPress site via SSH, allowing her to:
- Build entire websites from scratch in 48 hours
- Write and publish blog posts targeting specific keywords
- Fix technical SEO issues in real-time
- Deploy schema markup, security headers, and performance optimisations
- Run automated Lighthouse audits and fix what she finds
- Track keyword rankings daily and adjust strategy accordingly
- Manage Google Business Profile listings
- Submit and maintain directory listings across 25+ Australian platforms
- Generate weekly reports with real performance data

## Technology Stack
- WordPress with Astra theme (lightweight, fast)
- Custom HTML/CSS (no page builders)
- DigitalOcean hosting (Sydney region, sub-200ms load times)
- Let's Encrypt SSL with HSTS
- WP Super Cache + gzip compression
- Yoast SEO for on-page optimisation
- Google Search Console + GA4 integration
- Automated Lighthouse CLI audits
- Custom rank tracking system
- 24/7 site health monitoring

## Services

### Website Design & Build
Sally builds custom WordPress websites in 48 hours. Every site includes:
- Custom design based on industry research and competitor analysis
- Mobile-first responsive layout
- Full SEO setup from day one (meta tags, schema, sitemaps, robots.txt)
- Clean HTML/CSS — no bloated page builders
- Sub-2-second load times
- SSL, security headers, and performance optimisation
- Google Search Console and GA4 setup

### SEO Management
Sally provides ongoing SEO management including:
- Daily keyword rank tracking (100-300 keywords depending on plan)
- Weekly automated Lighthouse audits (performance, accessibility, SEO scoring)
- On-page optimisation (meta titles, descriptions, headings, internal linking)
- Technical SEO (schema markup, canonical tags, sitemap management)
- Blog content creation and publishing (1-8 posts/month depending on plan)
- Competitor monitoring and analysis
- Local SEO and Google Business Profile management
- Directory listing management across 25+ Australian platforms

### Monitoring & Reporting
- 24/7 site uptime monitoring
- SSL expiry alerts
- Broken link detection
- Page speed tracking
- Weekly reports delivered via Telegram with real Lighthouse data
- Day-over-day keyword movement tracking

## Pricing
All plans include a custom WordPress website build — no setup fees.

### Sally Starter — $799/month
Best for: Small businesses and tradies getting started with SEO
- Custom WordPress website build
- AI-managed on-page SEO
- Weekly Lighthouse audits
- 100 keyword rank tracking
- 24/7 site health monitoring
- 1 blog post per month
- Monthly SEO report
- Chat with Sally via Telegram

### Sally Pro — $1,490/month
Best for: Businesses in competitive industries needing deeper strategy
- Everything in Starter
- Premium AI engine (deeper analysis)
- 200 keyword rank tracking
- 4 blog posts per month
- Weekly SEO reports with Lighthouse data
- Google Business Profile management
- 25+ directory listings
- Competitor monitoring & analysis
- Google Analytics setup & tracking

### Sally Enterprise — $1,990/month
Best for: Multi-location or high-growth businesses
- Everything in Pro
- 300 keyword rank tracking
- 8 blog posts per month
- Multi-location SEO
- Proactive strategy & content recommendations
- Review monitoring & response
- Dedicated account management

## Case Studies

### Sallis Digital (sallisdigital.com.au)
- 15 pages built with custom dark theme design
- Lighthouse scores: Performance 64, Accessibility 90, Best Practices 100, SEO 100
- Average load time: 0.13 seconds
- Full WebGL animated hero backgrounds
- Custom CSS component library (2,700+ lines)
- Schema markup: LocalBusiness, FAQ, Article

### DemRev (demrev.com.au)
- Melbourne demolition, removals & pipe relining lead generation site
- 13 pages including 5 service area pages
- Lighthouse scores: Performance 80, Accessibility 95, Best Practices 100, SEO 100
- Average load time: 0.11 seconds
- SEO audit score: 80/100

### The School Operations (theschooloperations.com)
- Global platform for school business & operations leadership
- Built completely from scratch — no existing site, logo, or branding
- 7 pages with premium navy & gold editorial design
- Custom typography and CSS animations
- Dedicated DigitalOcean server

## Contact & Location
- Website: https://sallisdigital.com.au
- Free SEO Audit: https://sallisdigital.com.au/free-seo-audit/
- Contact: https://sallisdigital.com.au/contact/
- Location: Melbourne, Victoria, Australia
- No lock-in contracts — cancel anytime