MEET SALLY
The AI assistant that runs your website
Sally is an AI employee dedicated to your business. She builds, manages, and grows your online presence — every single day.
CAPABILITIES
What Sally can do
Everything a web developer, SEO specialist, and content writer can do — combined into one AI
Build websites
Custom WordPress sites built from scratch in 48 hours. Sally researches your industry, designs for your brand, and writes all the content.
SEO & rank tracking
Automated Lighthouse audits, daily keyword rank tracking across 300+ keywords, on-page optimisation, schema markup, and adaptive content strategy.
Content publishing
Blog posts, service pages, location pages and FAQs — researched, written and published on a consistent schedule.
Google Business & directories
Sally manages your Google Business Profile — posting updates, handling reviews — and lists your business across 25+ Australian directories for maximum local visibility.
24/7 site monitoring
Automated uptime checks, SSL expiry alerts, broken link detection, page speed tracking, and security header validation. Sally catches and fixes problems before they hurt your rankings.
Data-driven reports
Weekly reports with real Lighthouse scores, keyword positions, load times, broken page counts, and content stats. Delivered to your phone — real data, not agency fluff.
AI search optimisation (GEO)
Search is evolving beyond Google. Sally configures LLMS.txt, deploys AI-specific schema markup, and structures your content so ChatGPT, Perplexity, Claude, and Google AI Overviews reference your business.
Backlink & authority building
Sally monitors your backlink profile, identifies toxic links, tracks brand mentions across the web, and benchmarks your link authority against competitors — all automated.
AI visibility tracking
Sally checks weekly whether your brand appears in AI search results across Perplexity, Google AI, Bing, and DuckDuckGo — tracking your AI visibility score over time so you can see the trend.
COMPARISON
Traditional agency vs Sally
Why businesses are switching to AI-powered management
Traditional agency
- $3,000–$10,000 per month
- Changes take days or weeks
- Monthly reports you don’t read
- Works business hours only
- Generic strategy across clients
- Account manager turnover
Sally
- From $799 per month
- Changes made in real-time
- Weekly reports with real Lighthouse data
- Works 24/7 — daily rank tracking & monitoring
- 25+ directory listings included
- Google Business Profile management
How Sally works behind the scenes
Sally is powered by advanced AI technology, but she’s not a generic chatbot. Each Sally is:
- Connected to your WordPress site — Sally has direct SSH access to make changes, publish content, and fix issues in real-time
- Running 10 automated tools daily — Lighthouse audits, rank tracking, site monitoring, directory management, backlink monitoring, content scoring, GEO optimisation, and AI visibility tracking — all on autopilot
- Trained on your business — She knows your services, your target audience, your competitors, and your brand voice
- Managed by SEO professionals — A human team oversees Sally’s work, sets strategy, and ensures quality
- Isolated and secure — Your Sally runs on a dedicated server with her own tools. No data is shared between clients
You communicate with Sally via messaging — ask questions, request changes, or just check in on progress. She responds in real-time and gets to work immediately.
COMMON QUESTIONS
AI assistant questions answered
Is Sally a chatbot?
No. Chatbots give generic responses from a script. Sally is a dedicated AI assistant connected directly to your WordPress server via SSH. She can make real changes to your website, publish content, run audits, track rankings, and manage your SEO infrastructure. When you ask Sally to update your homepage, she does it in real-time — not by sending a ticket to a developer.
Can Sally handle my specific industry?
Yes. Each Sally is trained on your specific business — your services, target audience, competitors, and brand voice. Whether you’re a plumber in Melbourne, a cafe in Fitzroy, or a law firm in the CBD, Sally learns your industry and creates content that resonates with your customers. She researches your competitors and builds a strategy tailored to your market.
What if I need a change at midnight?
Sally works 24/7. There’s no office hours, no waiting until Monday, and no “we’ll get back to you” emails. Message Sally at any time and she responds immediately. Emergency fixes, content updates, or just a quick question about your rankings — Sally is always available.
Is my data secure?
Each client gets a completely isolated setup — your own server, your own Sally instance, your own tools. No data is shared between clients. Sally only has access to your website and your SEO tools. We don’t sell data, share analytics, or use your content to train models for other clients.
What happens if I want to cancel?
You own everything. Your website, your content, your server, your domain. If you cancel, we hand over all credentials and access. There’s no lock-in period, no proprietary technology, and no exit fees. We want you to stay because Sally delivers results — not because you’re trapped in a contract.
GET STARTED
Try Sally for free
Get a free SEO audit of your current site. See exactly what Sally would do for your business.