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Real sites. Real SEO. Real outcomes. Here’s what Sally has built — from redesigns to brand-new builds from scratch.

CASE STUDY

Sallis Digital

sallisdigital.com.au — AI-powered digital agency

15 Pages Built
0.13s Avg Load Time
100% SEO Coverage
48hrs Build Time

THE BRIEF

Build a premium dark-themed website for an AI-powered SEO agency. Position Sally as the core product. Include service pages, blog, pricing, contact forms, and a free SEO audit funnel. Full SEO from day one.

WHAT SALLY DELIVERED

  • ✦ 11 custom-designed pages + 4 blog posts
  • ✦ WebGL animated hero backgrounds (Threads effect)
  • ✦ Custom CSS component library (2,700+ lines)
  • ✦ Contact Form 7 with dark-themed styling
  • ✦ Schema markup: LocalBusiness, FAQ, Article
  • ✦ Auto-generated OG images per page
  • ✦ Google Search Console + GA4 integrated
  • ✦ Sub-200ms page loads across all pages

TECHNICAL HIGHLIGHTS

Platform

WordPress + Astra

Hosting

DigitalOcean Sydney

SSL

Let’s Encrypt + HSTS

Caching

WP Super Cache + gzip

SEO Plugin

Yoast SEO Premium

Security

4/4 headers passing

CASE STUDY

DemRev

demrev.com.au — Melbourne demolition, removals & pipe relining

DemRev homepage — Melbourne demolition and removals website built by Sally

demrev.com.au — Melbourne demolition, removals & pipe relining

13 Pages Built
0.11s Avg Load Time
80/100 SEO Score
24hrs Build Time

THE BRIEF

Build a lead generation website for a Melbourne business offering demolition, removals, pipe relining, and asbestos removal services. Target Melbourne suburbs. Dark theme with orange accents. Full SEO targeting local trade keywords.

WHAT SALLY DELIVERED

  • ✦ 13 pages including 5 service area pages
  • ✦ 4 detailed service pages with FAQ sections
  • ✦ Custom dark theme (#1C1C1C + #FF6B00)
  • ✦ LocalBusiness + FAQ schema markup
  • ✦ Custom navigation with breadcrumbs
  • ✦ OG images auto-generated per page
  • ✦ Google Search Console verified
  • ✦ Mobile-responsive from day one

SEO RESULTS

SEO Audit Score

80/100

Pages in Sitemap

13 pages

Schema Types

LocalBusiness + FAQ

Avg Load Time

0.11 seconds

Security Headers

4/4 passing

Target Market

Melbourne trades

CASE STUDY

The School Operations

theschooloperations.com — Global platform for school business & operations leadership

The School Operations homepage — global school business leadership platform built by Sally
7 Pages Built
From 0 Built from Scratch
100% Custom Design
48hrs Build Time

THE BRIEF

Build a completely new website from scratch for a global membership platform targeting school business managers, directors of operations, and CFOs in international schools. No existing site, no logo, no branding — everything created from zero. Premium editorial design with membership tiers, resource library, and events functionality.

WHAT SALLY DELIVERED

  • ✦ Complete brand identity designed from scratch
  • ✦ Premium navy & gold editorial design system
  • ✦ Blueprint grid hero with CSS animations
  • ✦ Custom typography (Libre Baskerville + Source Sans 3)
  • ✦ 7 pages: Home, About, Resources, Membership, Events, Blog, Contact
  • ✦ Membership pricing tiers with comparison
  • ✦ Dedicated DigitalOcean server (Sydney)
  • ✦ Full LEMP stack + WordPress from zero

PROJECT HIGHLIGHTS

Starting Point

Nothing — built from zero

Platform

WordPress + Astra

Hosting

Dedicated DigitalOcean

Design Style

Premium editorial

Target Audience

Global education leaders

Branding

Created from scratch

Want Sally to build yours?

Every Sally plan includes a custom website build — designed, coded, and optimised for SEO. Start with a free audit to see where your current site stands.

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