OUR WORK

Optimised by Sally.
Powered by results.

Real SEO. Real outcomes. Here’s what Sally delivers — ongoing optimisation, rank tracking, and measurable growth.

CASE STUDY

Sallis Digital

sallisdigital.com.au — AI-powered digital agency

15 Pages Managed
0.13s Avg Load Time
100% SEO Coverage
48hrs Onboarding Time

THE BRIEF

Manage the complete SEO presence for an AI-powered SEO service. Ongoing optimisation across 15 pages, daily rank tracking, automated audits, content strategy, and continuous performance improvements.

WHAT SALLY MANAGES

  • ✦ 15 pages optimised with full on-page SEO
  • ✦ Daily rank tracking across 200+ keywords
  • ✦ Weekly automated Lighthouse audits
  • ✦ GEO optimisation (LLMS.txt + AI schema)
  • ✦ Schema markup: LocalBusiness, FAQ, Article
  • ✦ 25+ directory listings managed
  • ✦ Google Search Console + GA4 monitored
  • ✦ Weekly SEO reports with real Lighthouse data

SEO PERFORMANCE

Platform

WordPress + Astra

Hosting

DigitalOcean Sydney

SSL

Let’s Encrypt + HSTS

Caching

WP Super Cache + gzip

SEO Plugin

Yoast SEO Premium

Security

4/4 headers passing

CASE STUDY

DemRev

demrev.com.au — Melbourne demolition, removals & pipe relining

DemRev homepage — Melbourne demolition and removals website built by Sally

demrev.com.au — Melbourne demolition, removals & pipe relining

13 Pages Managed
0.11s Avg Load Time
80/100 SEO Score
24hrs Onboarding Time

THE BRIEF

Manage ongoing SEO for a Melbourne demolition, removals, and pipe relining business. Daily rank tracking across local trade keywords, automated audits, content strategy targeting Melbourne suburbs, and directory listings across 25+ platforms.

WHAT SALLY MANAGES

  • ✦ 13 pages optimised with full on-page SEO
  • ✦ Daily rank tracking across local trade keywords
  • ✦ LocalBusiness + FAQ schema markup
  • ✦ Weekly automated Lighthouse audits
  • ✦ 25+ directory listings submitted
  • ✦ Google Business Profile management
  • ✦ Google Search Console monitored
  • ✦ Content scoring and optimisation

SEO RESULTS

SEO Audit Score

80/100

Pages in Sitemap

13 pages

Schema Types

LocalBusiness + FAQ

Avg Load Time

0.11 seconds

Security Headers

4/4 passing

Target Market

Melbourne trades

CASE STUDY

The School Operations

theschooloperations.com — Global platform for school business & operations leadership

The School Operations homepage — global school business leadership platform built by Sally
7 Pages Managed
Global Target Audience
100% Custom Design
48hrs Onboarding Time

THE BRIEF

Manage SEO and online presence for a global membership platform targeting school business managers, directors of operations, and CFOs in international schools. Full on-page optimisation, content strategy, rank tracking, and AI search optimisation for the education leadership niche.

WHAT SALLY MANAGES

  • ✦ 7 pages fully optimised for search
  • ✦ Keyword strategy for education leadership niche
  • ✦ Schema markup for Organisation + Events
  • ✦ Content strategy targeting membership keywords
  • ✦ GEO optimisation for AI search visibility
  • ✦ Google Search Console + rank tracking configured
  • ✦ International directory submissions
  • ✦ Weekly automated Lighthouse audits

SEO HIGHLIGHTS

Client Type

Membership platform

Platform

WordPress + Astra

Hosting

Dedicated DigitalOcean

SEO Focus

Education leadership niche

Target Audience

Global education leaders

AI Search

GEO optimised

CASE STUDY

Reggie’s Windows & Gutters

reggieswindows.com.au — Melbourne window cleaning, gutters & solar panels

Reggie's Windows and Gutters homepage — Melbourne window cleaning website optimised by Sally
100% Site Indexed
26 Optimisations Found
4/mo Content Topics
Weekly SEO Reports

THE BRIEF

Take over SEO management for a growing Melbourne window cleaning, gutter cleaning, and solar panel cleaning business. Sally connected to the existing site, fully indexed every page, ran a deep analysis, and identified 26 on-page and technical optimisations that needed attention — then got to work fixing them.

WHAT SALLY DELIVERS

  • ✦ Full site indexing and crawl analysis
  • ✦ 26 SEO optimisations identified and actioned
  • ✦ Industry research and competitor analysis
  • ✦ 4 content topics provided monthly
  • ✦ Weekly informative SEO reports
  • ✦ Local SEO targeting Melbourne suburbs
  • ✦ Google Search Console monitoring
  • ✦ Ongoing rank tracking across service keywords

SEO HIGHLIGHTS

Industry

Home services

Services

Windows, gutters, solar

Target Market

Melbourne residential & commercial

Issues Found

26 optimisations

Content Strategy

4 topics per month

Reporting

Weekly SEO reports

Want Sally to optimise yours?

Sally connects to your existing website and starts optimising immediately. Start with a free audit to see where your site stands and what Sally would improve.

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